Alexa, what’s new?

That is Thursday’s question, as the tech spotlight turns to Amazon, and its annual fall event outlining new 2020 Alexa and Fire TV products.

Amazon is expected to unveil several new speakers, TV and TV-related products, home security and internet devices and perhaps some surprises.

Unlike rivals Apple and Samsung, which live-stream their events to a worldwide audience, the Amazon event is open only to media, and there is no live feed. Instead, Amazon will be updating its Day One blog with text and photos as the new products are revealed.

The event begins at 10 a.m. PT. Be sure to also stick with right here for the latest updates and analysis.

Calling: How to make phone calls with Alexa and Google speakers

How to: Among Alexa’s lesser-known abilities: You can ask the digital assistant about COVID-19 symptoms

In years past, Amazon unveiled dozens of new products during this event. Last year included the Alexa wall clock, Echo Buds and the Frames, glasses which connected to Alexa for music and queries. However, the Frames were introduced as an invite-only product which, a year later, are still invite only.

Other notables from the events include the microwave oven that answered to Alexa and Echo Auto, which brought the assistant to vehicles. Last year’s introduction of the Buds, which sold well, could get an update with a better sounding “Pro” edition, akin to what Apple did with the first AirPods, notes Bret Kinsella, editor of the blog, which covers Amazon and voice computing.

“They haven’t filled that part of the portfolio yet,” Kinsella says.

(You can hear our entire interview with Kinsella, and his other predictions, in the accompanying Talking Tech podcast below.)

Amazon has devoted ample time at the events to Amazon’s dominant product line, the Echo speakers, which get updated every year. In 2019, Amazon added a clock to its best-selling device, the budget Echo Dot, and dramatically improved audio fidelity with the Echo Studio mega-speaker.

It’s hard to see what Amazon could add to a basic speaker that hasn’t already improved, with both better audio and reading the time – multiple colors perhaps?

Kinsella thinks the COVID-19 era will put renewed focus on home products like audio and video products, since we’re spending less time out of the home, and more with our products.

Fire TV, which is No. 2 to Roku for streaming players, is expected to get an update. Engadget found an online leak of a new Fire TV stick with a possible lower price and a new edition of the Eero Wi-Fi mesh booster, which is expected to have greater range.

Speaking of home products, after spending $1 billion to buy Ring, the maker of the video doorbell, Amazon has historically put new focus on Ring for the holidays, with lower prices and product extensions. CNET expects new lighting and home security products from Ring for the holidays.

Amazon Sidewalk, a new initiative to extend the range of Alexa devices into areas not normally covered by Wi-Fi, is expected to get a lot of attention at the event. Amazon introduced it last fall and this week updated Sidewalk by mentioning it will actually launch this year.

“With Sidewalk, you can continue to receive motion alerts from your security cameras even when your Wi-Fi goes down,” Amazon noted. “Or if your Wi-Fi does not reach your smart lights at the edge of your driveway, Sidewalk will help them stay connected.”

But the best thing about the Alexa events are the surprises. What new type of talking device does Amazon have in store for us this year?

Follow USA TODAY’s Jefferson Graham (@jeffersongraham) on Twitter

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