Joe Biden made history when he chose Kamala Harris as his running mate.


Is this a brand blast from the past?

Democratic vice-presidential candidate Kamala Harris is bringing back Timbs and Converse, two iconic brands known for their Gen X following.

On Tuesday, Harris wore a pair of Timberland boots as she surveyed the damage caused by the Creek Fire with California Governor Gavin Newsom.

And like what happened when Harris wore a pair of black Converse Chuck Taylor All-Stars earlier this month as well in August, social media was a buzz about her shoe choice.

“Laced up and ready to win,” Harris wrote in a Sept. 7 Instagram post with a video of her stepping off a plane in Milwaukee, Wisconsin. 

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“So people are mad that Kamala wore Chucks and now they mad she wore Timbs?,” Twitter user @Tam_Savage wrote Wednesday. “All this walking and y’all want her to have on heels?”

Among the trending tweets about the boots was one from Harris’ sister, Maya Harris, who tweeted a photo of her sister wearing the Timbs Tuesday with the comment “Kinda gives new meaning to “hitting the red carpet,” no?”

Maya Harris tweeted last week that Chuck Taylors are her sister’s “go-to” and she was seen wearing them regularly on the campaign trail in 2019.

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Even Hillary Clinton mentioned the low-rise All-Stars last week in a tweet.

“We’ll talk about the Biden-Harris team’s plans to get our country back on track, how all of us can help elect Democrats down-ballot, and maybe even those Chucks,” Clinton tweeted days after the shoes received much social media attention when Harris wore them during a Wisconsin campaign trip. 

In a 2018 interview with The Cut, Harris spoke of her Converse collection.

“I run through airports in my Converse sneakers. I have a whole collection of Chuck Taylors: a black leather pair, a white pair, I have the kind that don’t lace, the kind that do lace, the kind I wear in the hot weather, the kind I wear in the cold weather, and the platform kind for when I’m wearing a pantsuit,” she told The Cut.

Timberlands’ boots weren’t the only brand trending related to the election. 

Outdoor clothing brand Patagonia’s new clothing tag that reads “Vote the a-holes out” on the back of its shorts in an attempt to stand up to climate deniers has also been trending.  

Contributing: Maureen Groppe and Coral Murphy, USA TODAY

Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko

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