Gerber launches nationwide search for its next spokesbaby

Gerber launches nationwide search for its next spokesbaby

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Does your child have what it takes to be the new face of Gerber?

The childhood nutrition company announced today the launch of its 10th annual photo search to find its national “Spokesbaby.” 

Parents can submit photos and videos of their little ones up to 4 years old for a chance at their child taking the reign as Gerber’s 2020 ambassador. A grand prize of $25,000 is also included. 

“As we celebrate our 10th anniversary of Photo Search, we’re extremely proud to look back on all of the babies that we’ve celebrated and to continue Gerber’s long-standing heritage of recognizing that every baby is a Gerber baby,” said Bill Partyka, Gerber’s president and CEO, in a news release. 

Gerber launches its 10th annual nationwide search for its next Gerber baby.

Judges will choose the next Gerber baby based on the following criteria: visual appeal, expressiveness and consistency with Gerber’s heritage and its Anything For Baby mission.

The photo search contest ends Feb. 21. 

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