The fast food chain will rename their Quarter Pounder with Cheese meal after the rapper for a limited time.
McDonald’s collaboration with Cactus Jack now includes clothes, hats, a lunch box and even a $90 nugget body pillow.
A day after the limited-edition Travis Scott Meal debuted at restaurants across the nation, a line of exclusive merchandise went on sale on Scott’s website that includes clothes, hats, a lunch box and even a $90 nugget body pillow.
Available through Oct. 4, the $6 collab meal includes the Quarter Pounder with Cheese, bacon and lettuce, a medium order of fries with BBQ sauce and a Sprite. It’s available to order in-restaurant, for carry-out, at the drive thru and with the McDonald’s app.
The collaboration is the first time the fast-food chain has had a celebrity meal in nearly 30 years. In 1992, McDonald’s had a Michael Jordan meal.
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The Golden Arches also released a new national commercial for the limited meal, “which features the first stylistic update to the iconic Travis Scott action figure since his 2015 debut album Rodeo.”
A 6-foot tall “life-size cardboard cutout” of the Scott action figure is for sale as part of the collection and costs $65.
“From featuring Travis’s favorite McDonald’s meal in our restaurants, to his new score for our TV spot, to Cactus Jack x McDonald’s merch, this has been a true partnership from start to finish,” McDonald’s U.S. Chief Marketing Officer Morgan Flatley said in a news release.
Scott and his team also designed custom apparel for McDonald’s crew. Scott and McDonald’s say they are “exploring opportunities to support charitable organizations during the month-long program.”
Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko
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