Apple has traditionally introduced new products the week after Labor Day, and 2020 is no exception. The company announced Tuesday that its next introduction event, for Tuesday, Sept. 15.

But there are two huge differences this year. For starters, the event will be virtual. Apple’s invitation is cryptic, as usual, with the title “Time Flies.” And secondly, Apple isn’t expected to show off new iPhones at the event.

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Daniel Ives, an analyst with Wedbush Securities reads the titling of the event to be all about new editions of the Apple Watch and iPad. He believes Apple will wait until late September or early October to show off the new iPhones.

Apple is expected to introduce four new iPhone models this year, which won’t be available until mid-October, later than the usual last week of September. Apple signaled the late start in its recent earnings announcement, due to the coronavirus wreaking havoc with manufacturing deadlines.

It’s because of the late start for the iPhones that Ives believes there will also be a delay in showing off the new units to the world.

Apple says the event will be held from its corporate campus in Cupertino, California, called “Apple Park,” and that it can be watched online at, beginning at 1 p.m. ET.

The new phones are expected to be compatible with the new, super-fast 5G networks being introduced by the wireless carriers. Ives sees four models, starting with a 5.4-inch screen, and going up the ladder to two 6.1 models and a top of the line iPhone with a 6.7-inch screen, which would make it the largest iPhone ever.

Samsung and Google recently kicked off new phone season with new editions of the Note and Pixel.

Apple signaled in June the introduction of a new mobile operating system, iOS14that usually predates the introduction of the new phones by a week. It also will be shipping a new operating system for Mac computers, this year with the title of Big Sur.

Even in a pandemic, Apple had a smash quarter for its recent earnings, selling $26.4 billion worth of iPhones, up from $25.9 billion in the year-ago quarter. All other product categories were up as well. Apple sold $7 billion worth of Mac computers, up from $5.8 billion, to $6.5 billion for the iPad (up from $5.5 billion).

Wearables, which includes the Apple Watch and AirPods, saw $6.4 billion in sales, up from $5.5 billion, and Services, which includes Apple Music, iTunes movie rentals and iCloud online storage, jumped to $13.1 billion from $11.4 billion.

Apple declined to comment.

Follow USA TODAY’s Jefferson Graham (@jeffersongraham) on Twitter

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