After weeks of speculation, McDonald’s confirmed it will serve up its first celebrity meal in nearly 30 years with the founder of Cactus Jack Records.
Starting Tuesday and through Oct. 4, the fast food giant will sell the Travis Scott Meal at participating restaurants nationwide in a new partnership with the rapper.
The $6 collab meal includes the Quarter Pounder with Cheese, bacon and lettuce, a medium order of fries with BBQ sauce and a Sprite. It will be available to order in-restaurant, for carry-out, at the Drive Thru and with the McDonald’s app.
“Everyone has a favorite McDonald’s meal, no matter who you are,” said McDonald’s U.S. Chief Marketing Officer Morgan Flatley in a news release. “Travis is a true McDonald’s fan having grown up visiting our restaurants in Houston, not to mention one of the biggest musical acts and cultural icons in the world.”
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In 1992, McDonald’s had a Michael Jordan meal.
Scott and McDonald’s say they will “be exploring opportunities to support charitable organizations during the month-long program.”
“I couldn’t be more excited to bring the Cactus Jack x McDonald’s collaboration to life,” Scott said in the release. “We are bringing together two iconic worlds. Including a charitable component was key for me, and I can’t wait for people to see what we have in store.”
Scott designed custom apparel for McDonald’s crew and “more surprises and releases as part of the partnership” are expected to be announced in the coming weeks, McDonald’s said.
Past collaborations with Scott have been popular. In April, Fortnite hosted the rapper in a performance that drew more than 12 million concurrent players.
Contributing: Brett Molina
Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko
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