Here’s why entrepreneurs should avoid win-win business negotiations

Here's why entrepreneurs should avoid win-win business negotiations


One of the things that surprised me back when I practiced law was just how often someone would hire me to do things they could do on their own.  

One of these things was negotiating. I doubt I was a better negotiator than some of my old clients, after all, small business people negotiate every day. But even so, I do know that – to quote the Wizard of Oz – I had one thing they didn’t have: Training.

So let’s say you need to negotiate something but don’t want to spend the money to hire a pro. What do you do? You negotiate as a lawyer would. Here’s how: 

1. Choose a strategy.

The conventional wisdom these days is that you should strive for a win-win in any negotiation. There is good reason for that. A deal where everyone gets most of what they want is one that 1) is less likely to be breached, and 2) makes everyone feel good. 


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By Bernice Caldwell

Bernice is one of the finest authors Industry News Today portal has until now. Bernice's linguistic and well-written technique is one of the plus points that have the readers glued to her articles. Bernice currently heads the Healthcare and Services domain as her knowledge on the medical topics is immense. She has just joined the Industry News Today portal 6 Months back but the love for writing can be very well seen. She may be short on experience but it has definitely not stopped her from presenting some of the finest articles. Bernice is currently a very well-known personality on the portal to have shown her skillful writing in such a limited time span.

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