Macy’s will be closing offices in San Francisco, eliminate some jobs as it shifts its digital operations to New York and Atlanta.
The retailer is planning to close offices in San Francisco that handle tech functions, part of a larger restructuring that will cut roughly 2,000 positions overall. It is also shuttering about 125 stores over the next three years, including 28 that it previously said it would close.
The job cuts come in the wake of Macy’s sales continuing to slide during the all-important holiday season.
Macy’s has struggled to find its footing amid a shopping landscape that has seen retail giants like Toys R Us and Payless go out of business, and others slash locations as they try to compete with Amazon.
Macy’s also cut jobs last year, announcing in February that it would pare roughly 100 positions at the vice-president level and above to streamline its leadership and become more nimble.
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Once the template of what it meant to be an elegant department store, Macy’s has been experimenting with new shopping experiences in its “Growth 50” locations, and wooing shoppers with the option of picking up their online purchases at an actual store.
Macy’s has also been focusing on on its mobile app, and online sales have been growing.
But some industry watchers say that too many of Macy’s stores are unappealing and the company’s lackluster performance in recent years does not bode well for its future.