A bald Barbie? Ken with long hair? New Mattel dolls reflect diversity

Photographer Paul Jordan
Stylist Jen Hoon



Photographer Paul Jordan
Stylist Jen Hoon

If you’re a little girl with a prosthetic limb, alopecia or the skin condition vitiligo, there’s now a Barbie doll that looks just like you.

The 2020 additions to Mattel’s Barbie Fashionistas line are the company’s latest nod to making sure its dolls reflect more of society’s diversity.

While a doll with a prosthetic limb debuted last year, this year’s version will have a darker complexion. Another new addition has no hair. And even Ken has gotten an updated look, sporting long locks instead of his signature, short, sculpted coif.

“We’ve been committed to increasing diversity in our line and showcasing all the different types of beauty that exist … making the line more accessible,” says Lisa McKnight, senior vice president and global head of Barbie and its dolls portfolio.

More inclusiveness in the toy aisle 

Barbie was once criticized by some observers for promoting a narrow, unrealistic ideal of what is beautiful. But the brand has been on a diversity push over the last five years, unveiling dolls with an array of skin tones, hair textures, body sizes and facial structures.


Source link

Categorized as Business

By Bernice Caldwell

Bernice is one of the finest authors Industry News Today portal has until now. Bernice's linguistic and well-written technique is one of the plus points that have the readers glued to her articles. Bernice currently heads the Healthcare and Services domain as her knowledge on the medical topics is immense. She has just joined the Industry News Today portal 6 Months back but the love for writing can be very well seen. She may be short on experience but it has definitely not stopped her from presenting some of the finest articles. Bernice is currently a very well-known personality on the portal to have shown her skillful writing in such a limited time span.

Leave a comment

Your email address will not be published. Required fields are marked *