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Cinnabon launches frozen breakfast line at Walmart, coming to Target



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There’s a new way to get a Cinnabon fix without heading to the shopping mall or local cinnamon roll bakery.

The brand’s first line of frozen food is now for sale at Walmart stores nationwide and includes three sweet and three savory breakfast items such as Caramel Pecan Ooey-Gooey Rolls, Frosting Filled CinnaPastry, Jalapeno Cheddar Sausage Bites, CheddarRoll Sausage & Egg Sandwich and a CinnaBiscuit Chicken Sandwich.

The line also is coming this fall to Target, Safeway and Food Lion stores, Cinnabon officials shared exclusively with USA TODAY.

“We know how important it is to extend our brand beyond our bakeries and we’re thrilled our grocery presence has allowed Cinnabon to play a larger role in our fans’ lives while they spend more time at home,” Kristen Hartman, company president, told USA TODAY.  

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Amid the COVID-19 pandemic, Hartman said Cinnabon continues to extend its reach beyond bakeries through third-party delivery, newly-launched food trucks and cinnamon rolls sold online through Harry & David.

The freezer items prices range from $4.83 to $6.99 and join other Cinnabon items already available in grocery stores including Breyers Cinnabon ice cream, Pillsbury Grands! Cinnamon Rolls, Keurig Cinnabon K-Cup Pods and International Delight Cinnabon Creamer. 

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The new line also joins sister brands Auntie Anne’s, Carvel and Jamba on the freezer aisle, said Dave Mikita, president of Focus Brands Global Channels, the company’s licensing division.

“Frozen products have always been one of the easiest ways for consumers to access brands from the comfort of their homes – especially during today’s time,” Mikita told USA TODAY.

As the coronavirus pandemic rages on, Americans are indulging in comfort food. Breakfast items, in particular, are enjoying a resurgence.

The Cinnabon launch is the latest of recent breakfast item announcements. Last week, Little Debbie confirmed it would release an Oatmeal Creme Pie Cereal with Kellogg’s and Hershey’s is launching Reese’s Snack Cakes for breakfast in December.

B&G Foods announced that it’s releasing a “Cinnadust Seasoning Blend” that tastes like the spice that gives Cinnamon Toast Crunch cereal its defining flavor.

Contributing: Josh Rivera and Dalvin Brown, USA TODAY

Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko

Read or Share this story: https://www.usatoday.com/story/money/food/2020/09/14/walmart-cinnabon-grocery-stores-frozen-breakfast-foods-target/3467952001/





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