Target announced its launch of its largest brand, Good & Gather. The food and beverage brand will have more than 2,000 items.
Shoppers will soon be able to order eggs, ice cream and bananas for same-day pickup at Target stores across the nation along with clothes, shoes and household goods.
The Minneapolis-based retailer announced Thursday that it is adding 750 fresh and frozen grocery items for in-store and Drive Up curbside pickup, including produce, dairy, bakery, meat and frozen products.
Target says the expanded assortment will roll out to 400-plus stores in the Midwest by the end of June and more than 1,500 stores “in time for the holidays.” The program was piloted in the Twin Cities, Minnesota, and Kansas City markets.
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After three months of shortened hours due to the pandemic, Target recently increased store hours at most locations, which now close at 10 p.m.
Retailers including Best Buy, Macy’s, Kohl’s, Old Navy and Signet Jewelers have recently added curbside service allowing consumers to pickup groceries and other products without leaving the car. Sam’s Club is adding curbside to its stores by the end of June and Aldi is adding the service to 600 stores by the end of July.
Target officials said Drive Up, in-store pickup and Shipt delivery grew by 278% in the three-month quarter, which ended May 2. Drive Up is currently available at 1,750 Target stores nationwide while order pickup is available at its nearly 1,900 stores nationwide.
Orders are typically available within a few hours and there’s no minimum order required for free pickup. Walmart, which recently combined its grocery app with its main app to allow consumers to shop for items in multiple departments, has a $35 minimum for free curbside pickup.
John Mulligan, Target’s chief operating officer, said in a news release that the speed and convenience of the retailer’s fulfillment options have “become even more critical for our guests searching for easy and safe ways to shop during the pandemic.”
“By adding fresh grocery to the pickup services our guests already love, we’re giving them even more reasons to shop at Target,” Mulligan said. “During a time when even more people are looking for different ways to get the items they need, we’ll continue to invest in making Target the easiest and safest place to shop.”
Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko
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