Juneteenth celebrates the Emancipation Proclamation, but the Emancipation Proclamation didn’t apply to all states in the USA. The 13th Amendment brought an end to slavery.
If you shop at a Black-owned business on Friday through July 4, Yelp and the advocacy group My Black Receipt urge you to upload proof of purchase to a real-time counter online. The idea is to track how much Black-people and allies spend supporting movements to improve financial and social conditions for Black people in America.
So far, purchases from 6,000 Black-owned businesses are set to be counted, with more on the way. There are 2.6 million Black-owned businesses in the U.S., according to the census data. Juneteenth is an annual holiday that marks the official end of slavery in the US.
Yelp also flipped the switch on a new tool for Black-owned businesses on Juneteenth, an annual holiday that marks the official end of slavery in the U.S. The new feature on Yelp lets Black entrepreneurs op-in to be counted as a Black-owned establishment.
The customer review platform said searches for these types of businesses increased 35-fold in the wake of protests following the death of George Floyd.
“We know that there are black entrepreneurs that are doing business online. We know there are Black-owned businesses in other creative places, but when it comes down to finding brick and mortar Black-owned stores, it’s been incredibly difficult,” said Kezia Williams, lead organizer for My Black Receipt.
Yelp’s tool seeks to solve that problem. Other companies like Uber Eats also help you identity Black-owned businesses near you, and there are several lists circulating the internet that serve a similar purpose.
The goal for My Black Receipt is to hit $5 million spent at Black-owned businesses by the Fourth of July, Williams said. And you can track how much spending is happening through a counter on My Black Receipt’s website.
“For the consumer, we’re hoping to create a pattern of behavior because people can see the impact,” Williams said. “Long term, we’re hoping to show that the Black dollar doesn’t have to be a one time transaction.”
Follow Dalvin Brown on Twitter: @Dalvin_Brown
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