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Pajamas are in, bras and pants out



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USA TODAY

Bottoms down, wearing pants without an elastic waist or a bra daily is so pre-COVID-19.

With millions working from home or unemployed due to the coronavirus, quarantine wardrobes opt for comfort versus restricted clothes, be it shape wear or even simply jeans.

And new data supports the claims that have already been memorialized both in memes on social media and the butt of many coronavirus jokes.

According to Adobe Analytics, April was a record month for apparel, with prices decreasing 12% from March. The cuts helped apparel gain a 34% increase in sales.

But consumers shifted their apparel purchases toward comfortable home clothes. Adobe found pants sales dropped 13%, bras 12% and jackets 33% while online pajama sales increased a whopping 143%.

Bonus time: Walmart, Sam’s Club giving hourly employees coronavirus cash bonuses worth $390M in June

More shopping venues coming soon: Simon Property Group reopening more malls as more states reopen amid coronavirus

Retailers have reported similar trends as video conferencing and remote work have grown in popularity. In late March, Walmart reported an increase in shirt sales but not work clothing below the waist.

“We’re seeing increased sales in tops, but not bottoms,” Dan Bartlett, Walmart’s executive vice president of corporate affairs, told Yahoo Finance about people who use Zoom and other types of video conferencing.

Summer clothing was also popular in April, with sales of shorts up 67% and t-shirts 47%, according to Adobe.

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Going braless during COVID-19

Harper’s Bazaar raised the question in April of whether we will ever wear bras again. The magazine asked whether going bra-free was a feminist statement or so comfortable we might never go back.

Shape magazine took on the pros and cons of going braless and how doing so affects breasts in an April article.

While the magazine said bras are essential for workouts, the experts were split on sagging. However, Shape concluded in these times “it’s more important than ever to do things that make you feel good and comfortable. And if not wearing a bra for a while will do that, then so be it. Your girls will be okay.”

Bras as face masks?

With bras hung up or stuffed in drawers, some have found a new use for them – DIY face masks.

Several tutorials are available on YouTube showing how to repurpose the cup of the bra and a strap, some adjustable around your head.

But word of warning, the bra masks might not work depending on your cup size and may lead to some laughs.

Facebook user Ciara Frazier’s March 1 post went viral and as of Wednesday has more 239,000 shares.

“On YouTube watching this woman make face mask with her bra for Coronavirus so I decided I was going to make some with my old bras I can’t see and I can’t breathe,” Frazier joked.

Looking for a face mask?: Retailers such as Old Navy make them for kids and adults

Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko

Read or Share this story: https://www.usatoday.com/story/money/2020/05/13/coronavirus-clothes-work-clothes-pajamas-braless-pantless-zoom/5181891002/





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